This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from dressbyvicky.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Cookies Policy

What is a cookie?

A cookie is a small text file that is downloaded onto your device such as computer or smartphone when you access our website. When we say “cookie” we mean cookies and similar online tracing technologies. This covers any means we use to store information, or access information stored on your device, including:

• first- and third-party cookies,

• fingerprinting technologies,

• tracking pixels and plug-ins, including technologies those from third parties

• other tracing technologies.

We use cookies in order to make our website work more efficiently, as well as to provide information to us and to any third-party provider about your past, present and future activities on the internet, including your website browsing history, clicks and “likes”.

All cookies have an owner which tells you who the cookie belongs to. The owner is the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called “first-party” cookies, whereas cookies set by a different owner such as social media platforms or ad network/ad tech providers, are called “third-party” cookies.

Below you will find more detailed information about our cookies and the reason for using them. 

What types of cookies do we use and why?

We group cookies into four categories. 

• Strictly Necessary Cookies

These cookies are necessary to maintain our services and cannot be switched off. They are usually only set in response to actions made by you, such as creating an account or saving a wish-list for later. You can set your browser to block or alert you about these cookies, but that can make some parts of the site not work. These cookies do not store any personally identifiable information.​

• Performance Cookies

These cookies allow us to count visits and traffic so we can collect insights, like which pages are the most popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore, anonymous. If you do not allow these cookies, we will not be able to provide you with a tailored experience.​

• Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.​

• Marketing cookies

When you accept marketing cookies, you give us your consent to place cookies on your device to provide you with relevant content that fits your interests. These cookies may be set through our site by our advertising partners or us, to build a profile of your interests and show you relevant content on our and third-party sites. To be able to deliver content that fits your interests, we will use your interactions together with personal information you have provided to us on our site. To present you with relevant content on third-party sites, we will share this information and a customer identifier such as an encrypted email-address or device id with third parties, such as advertising platforms and social networks. To make the content as interesting as possible for you, we may link this data across the different devices you use. If you choose not to accept marketing cookies, we will not place such cookies on your device, and you may experience less relevant content from us.

What is the legal ground to use cookies?​

The use of strictly necessary cookies relies either on the contractual arrangement we have with you or our legitimate interest. To find out more about the specific purpose and legal ground for the use of cookies, please check out the Privacy Notice on each subject matter.

For the use of other types of cookies such as performance cookies, functional cookies or marketing cookies we require your prior consent. 

Who has access to cookie information?​

Information obtained from you through cookies is shared within Dress By Vicky.

Information obtained from third party cookies is also available to the third-party provider placing the cookie on our site. We will not share first-party cookie information with third parties nor sell, swap or otherwise disclose such information with anyone outside Dress By Vicky.

How long are cookies stored in your browser or on your device?

Cookies can be stored for varying lengths of time on your browser or device.  

• Persistent cookies

Persistent cookies (or permanent cookies) will be stored in one of your browser's subfolders until you delete them manually or your browser deletes them based on the duration period contained within the cookie's file. Their duration depends on the date of expiry written in them.

• Session cookies

Session cookies are immediately deleted when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognize you. 

• Other tracing technologies

Information gathered through other tracing technologies such as tags and pixels are saved for 24 months. 

How to manage your cookies?

• Managing browser settings

You can manage your cookies from your computer or mobile device using web browser. All commercial web browsers are featured with cookie management functionality. Please check your web browser to find out more how to delete or disable cookies etc. You can easily stop your browser from accepting cookies altogether by configuring your browser’s cookie settings.

If you choose to disable cookies in your web browser, you will not be able to take advantage of all our features.

• Opting-out from social media platforms, ad network/ad tech providers

Please follow the link to learn more about how to opt-out of the cookies provided by some of our partners here:

Facebook Pixels
https://www.facebook.com/help/568137493302217

Google Adwords
https://support.google.com/ads/answer/2662922?hl=en-GB

Google Analytics
https://tools.google.com/dlpage/gaoptout/

Google Doubleclick
https://adssettings.google.com/authenticated?hl=en

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at info@dressbyvicky.com